Digital & Print Art Direction for the PINK Nation app, in-store activations & experiential events
PINK Nation Motel
In May 2017, PINK hosted PINK Nation Motel; an immersive road-trip getaway for PINK Nation members in Palm Springs.
This experience debuted with Let’s Road Trip, a PINK Nation app-exclusive game that gave members a chance to attend the PINK Nation Motel. Drawing inspiration from the bold neon signage of 1960s Palm Springs and the sun-soaked hues of the Southwest, the game’s vibrant graphics inspired the on-site events, immersing winners in an authentically PINK take on Palm Springs.
Let’s Road Trip drove ~4.5 million sessions with an average session length of 5 minutes and 30 seconds.
I Spy PINK
I Spy PINK was a PINK Nation app-exclusive hide-and-seek game featuring PINK’s 2017 Spring Break packing essentials.
This four-week experience challenged user memory and agility across four tricky maps. The game drove over 2 million sessions, about 50,000 per day, and generated approximately 2.2 million in sales tied to offer redemptions.
PINK GRL PWR Project
The 2019 PINK GRL PWR Project was a PINK Nation exclusive digital application for women between the ages of 18-25 to tell us how they would responsibly invest $10,000 into their dream project. Final applicants were hand-selected by an all-female jury of CEOs, entrepreneurs, and business owners. The digital application generated 5,000 applicants.
Elements from the GRL PWR Project application informed the remaining GRL PWR collateral including mailers, billboards, and the GRL PWR digital hub.
